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3. The Process: The step-by-step repeatable process you can use to get leads and get paid from Alexa

Use this step-by-step process to get leads and get paid through Alexa.

Let’s recap the main takeaways so far.

1. If you get 40 five-star reviews for your Alexa skill within the first 2-3 weeks, you can start getting 6,000+ leads per day within the next 3 weeks after that.

2. Once your skill is getting a lot of usage, you can make $10,000+ from Amazon every month in “Alexa Developer Rewards.”

3. If you have any audience at all, you can drive quick spikes in sales by strategically using Alexa Notifications, which get a 99% open rate.

4. It’s easier to get leads and get paid from Alexa than from any other channel – YouTube, Instagram, TikTok, etc. But this window of opportunity may not last long.

Now let's build something big

Right now, your main focus should be on two things: picking a good Alexa skill idea and getting to 40 five-star reviews. The rest will take care of itself.

0. Understand the possibilities of the tool you're using to create your skill

Before you start brainstorming ideas, you’ll want to get a sense of what you can and cannot do with the tool you’re using.

Ok, I’m a bit biased, but Shoutworks is designed specifically to help you actually get business-relevant results from Alexa. With our one-minute setup, there is no tool out there that is easier to use.

Take a moment to sign up for a free trial and take the Shoutworks Alexa skill for a spin so you know what you’re working with.

1. Brainstorm a bunch of Alexa skill ideas and pick one

People are talking to Alexa all the time, all over the world. Your goal now is to use Alexa to get them to talk to you.

The first step is picking your idea – the topic or theme your skill will be focused on. This is super important: having a good skill idea will help you sustain growth through organic discovery.

If your skill idea is a natural phrase people actually say, then people will discover your skill on their own. That will help you have a story just like David’s, where growth takes off without you having to do anything.

The best skill ideas come from natural phrases people actually say

You can get inspiration by seeing what’s popular on the Amazon Alexa skill store.

Brainstormed a bunch and still can’t think of anything? Talk to our support team and we’ll help you come up with something awesome. We live and breathe this stuff and we love to brainstorm.

2. Create your skill, test it, and click Publish.

Now comes the execution of your idea. You can always change this later, so I would prioritize getting your skill out there and changing it with feedback from a trusted group, then launching it to the world.

3. Plan your skill launch.

As the SCUBA divers say, “plan your dive, then dive your plan.”

Lucky for you, you can basically just copy-paste the rest of this checklist and let that be your plan.

Prepare the pitch you’ll use to get people to use the skill and rate it five stars. Keep it short and sweet!

4. Share your new skill and ask for five-star reviews.

This is where the hustle begins. Luckily, it’s not that intense: remember, you only need 40 five-star reviews before Amazon starts to pour jet fuel in your tank.

This step breaks down into a number of things you can do, depending on your situation. Generally, I tell people to focus on sharing in three channels:

4.a. Pester family, friends and acquaintances.

This is the step we see most often skipped, but which has the highest potential to create early momentum. Call your family, beg your friends, and go back to the 100 people you last sent emails to. Email them. Leave no stone unturned!

4.b. Post in online groups.

Facebook, Reddit, LinkedIn, Telegram, Slack, Discord, you name it – if there is a community there gathered around a topic related to your skill, or you think a good portion of people there would appreciate knowing about your skill, post in that group. This can lead to a big spike in traffic and users!

4.c. Leverage your own email list.

An Alexa skill is a really cool thing to share about. Devote a section of your newsletter to your Alexa skill, or do a special issue focused completely on getting people to sign up for it. The audience members you get to go cross-platform with you will be a much stronger asset down the road.

If you don’t have an email list, I’ll bet you have email. Send a polite, kind message to the 100 people you last sent emails to. You’ll be surprised at the positive response you get.

4.d. Leverage other people's email lists.

Partner with people who send out emails to people within your target audience. How do you partner with a newsletter? Well, a partnership implies that you’re both benefiting. (If it were one-sided, it wouldn’t be much of a partnership.) So in order for someone who owns that valuable asset—the email list—to give you the benefit of using it, offer them something of value in return.

Many newsletters will accept paid advertisements, and will respond cordially to a request for their rates. If you don’t have money to spend, then your challenge is to come up with an “in-kind” offer—something the newsletter provider wants that you have.

In-kind offers can include:

  • Newsletter writers are constantly looking for new, interesting tidbits to enthrall their readers—why couldn’t your new skill be one of them?
  • Run a contest or giveaway, where you offer a special discount or deal only to subscribers of their newsletter.
  • Tell them you’ll feature them inside your Alexa skill or another marketing channel you have.
  • Anything else you have that’s valuable? Offer that. Get creative.

Start by looking for companies or newsletters that have audiences full of people interested in whatever your skill is about.

4.e. Get bloggers (and maybe even journalists) to write about your new skill.

You’ll be able to do this particularly well if you have a really good idea behind your skill, something that is truly remarkable that they’ll be able to entertain their readers with. 

This is such a good guide on how to get PR that I feel I don’t even need to elaborate further. Follow this, and you may get some serious traffic to your skill!

5. Keep doing the things in step 4 until you have 40 five-star reviews.

That’s pretty much it. Once you have 40 five-star reviews, you’re off to the races.

You’ll be getting hundreds (then thousands) of leads in no time.

Then you’ll be able to monetize through flash voice promotions and Alexa Developer Rewards (even if you’re not a developer).

6. Monetize with your first flash voice promotion.

The “flash voice promotion” can be extremely powerful. Depending on the size of your Alexa skill user base, it can drive hundreds or thousands of conversions on whatever you sell.

Here’s how to conduct your first flash voice promotion to make lots of cash, fast:

6.a. Set up your promotion's core incentive.

You want to set up a compelling reason people will be motivated to buy sooner rather than later. This generally takes two forms:

  1. Unit scarcity – “There are only 100 in stock, come quick!”
  2. Time scarcity – “Everything is 20% off for the next hour only!”

The key here is to give people a clear way to find your offer. Presumably they know your website since they’ve signed up for updates from you, but it’s worth putting in there “head to mymarket.com” or whatever your site is.

If your offer is good enough, you will reliably spike sales each time you do this.

Insanity is doing the same thing and expecting a different result

So do something different. We’ve gone over why you need to be marketing on Alexa. Now is the time to do it for yourself.

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BONUS
Get the Checklist in PDF to take with you and implement in your own business

👈 Return to Part 2
Why Alexa is the low effort, high reward marketing play you don’t want to miss

👈 Return to Part 1
Real Stories: How Jess, David and others get 6,000+ leads per day and get paid $10,000+ per month just from Alexa

Now’s the time

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