Voice Workouts from Anheuser-Busch Burn Off A Beer’s Worth of Calories

That’s right: With this Alexa skill from Anheuser-Busch, you can get coached through a list of workouts designed to burn the exact number of calories in a Michelob ULTRA.

Presumably so that you’ll then drink more beer.

But it’s a pretty clever move from the beverage giant, whose brands like Budweiser are among the top in the world. This particular Alexa skill, called ULTRA 95, has a list of 12 workouts that anyone over the age of 21 can do. Each one is designed to burn exactly the same number of calories as are in a Michelob ULTRA beer.

If that isn’t innovation, I’m not sure what is.

They also have the ULTRA Running skill, which connects users to local running events. Supposedly, they’ve done this in order to “support an active and balanced lifestyle for its drinkers.” I suppose they’ve realized that the longer their fans live, the more they’ll sell. And are they wrong? (No.)

Click here to access the ULTRA Running Alexa skill.

 

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