Alexa Notifications: Generate Leads & Monetize Your Audience
You might have thought Alexa was cool before, but now that Shoutworks lets you send custom notifications through Alexa…
You’ll begin to see why Shoutworks can give you immense power to generate leads, nurture them, and turn them into customers. It’s like a chatbot, Facebook Messenger bot, or SMS bot… but this bot sits in the living room.
The best part? Our tests so far show a 90%+ open rate of Alexa notifications. That’s right: over 90% of people who receive a notification on their Alexa device will listen to that notification.
It’s like ringing your customer’s doorbell, but through the talking robot on their counter. Automatically, at scale.
As you’ll see, the possibilities are truly endless.
In fact, Nike used a mechanism like this to generate over $400,000 in sales in under 6 minutes – 6 minutes!! This is what we call a “flash voice promotion” – and with Alexa notifications, you can very quickly replicate the results for yourself.
Like SMS or FB Messenger… But in the Living Room
Check this out. Here’s how notifications on Alexa work.
If you have an Alexa device and you receive a notification, your device will make a sound and start glowing orange. Then, all you have to do is say, “Alexa, what are my notifications” and she’ll tell you.
With Shoutworks, you can create a custom script that Alexa will deliver along with your notification.
It’s kind of like receiving a text message or an email, but way more attention grabbing.
Here’s how it looks and feels in action:
Pretty cool right?
And keep in mind, this happens on over 200 million Alexa devices every day, around the world. Previously only big brands with deep pockets could use this tech, because they were the only ones who could leverage Alexa.
Now these powerful capabilities are all yours.
How to Send a Notification Through Alexa
With Shoutworks, we have made it super easy to use this feature to drive engagement, leads, and conversions. Here’s the overview.
- Sign up for Shoutworks.
- Use Shoutworks to create and publish your brand’s custom Alexa skill (in a few clicks, no coding at all needed).
- Share your Alexa skill with your audience so they’ll subscribe to it.
- Schedule all the Alexa notifications you want inside Shoutworks.
- Your Alexa skill subscribers will receive your notification on their Alexa device at the exact time you set.
Then, watch the engagement and conversions go up!
When you start seeing the results, you won’t want to stop.
Heard enough? Sign up now to try it for yourself. Keep reading below for a step-by-step walkthrough of how to send an Alexa notification using Shoutworks.
Sending Notifications Step-by-Step
Once you’ve created your Alexa skill with the Shoutworks WordPress plugin (make sure you update to the latest version!), you can turn on Alexa notifications right from the “Engage” tab.
And scroll down all the way to the bottom to find it. There it is!
Once your skill is created (in private testing mode), you’ll be able to enable this feature and test it out for yourself. Then you can publish it live.
When you click “Manage Notifications”, you’ll go to the list where you can add, delete, and edit the different notifications you might want to send to your community.
When you get there, click “Add New” and you’ll be able to see the screen below. Whatever you type in is what Alexa says to your users when she reads the notification.
(You can use any title you want, it won’t be seen by the recipient at all.)
As you can see, this is an incredible new way to generate leads for your business—get people to enable your Alexa skill for your useful and inspiring content, then get them to engage more deeply by opting into special offers, promotions, and lead magnets.
But remember, when you press “Publish” the notification will go out to everyone who has enabled your skill immediately. It’s like writing up an email and pressing send. BUT you can also schedule the notification to send at a later date and time you specify.
Scheduling Notifications to Send Later
Yes, you can schedule your notifications to send later. You can even schedule one to send every week if you want to. You could schedule one to send every day, or multiple times a day! You may want to experiment a bit to see what your users like, but that’s up to you.
Here’s how to schedule your Alexa notifications ahead of time. See the “Publish” box on the right-hand side? Click “Edit” next to where it says “Publish Immediately” and here’s what you’ll see:
You can now set the date to any point in the future, press “OK”, and the notification will trigger at that time. There you go, your first Alexa notification is off in the world!
Even after it’s been published once, you can just reschedule it and your notification will send again. Could that be easier?
Any questions? Don’t hesitate to reach us at firstname.lastname@example.org.
Ready to see how you can use Alexa notifications to generate leads? Start your 30-day free trial of Shoutworks right now.