From Noah Kagan: The 26 Most Profitable Business Ideas to Start in 2020 (Backed by Google Data)

From Noah Kagan: The 26 Most Profitable Business Ideas to Start in 2020 (Backed by Google Data)

It takes a lot of pressure to make a diamond.

If you’re feeling the pinch, there’s no better way to long-term job security than to make your own job. That’s right, go out on your own—start your own business!

There are lots of very profitable opportunities out there, you just need to be smart enough to see them and fast enough to seize them. Our friend Noah Kagan is here to help you find that business idea that can help you start raking in cash.


Click here to watch: The 26 Most Profitable Business Ideas to Start in 2020 (Backed by Google Data)!


Noah Kagan is the taco-loving Chief Sumo at AppSumo and was employee #30 at Facebook. Plus, he teaches everything he knows about marketing and business on his blog and YouTube channel, OkDork.

Guest Article Note: We invite writers, bloggers, and other experts to submit articles about working and living smarter. Submitted articles may be featured in our weekly newsletter.


Get more conversions through voice! Click here to try Shoutworks free, and grow your audience, increase leads, and boost sales through the chatbot in everyone’s living room: Amazon Alexa. In one click!

Here’s Why You Should Have a Voice Newsletter

An email newsletter is one of the most crucial pieces of running a successful business. Newsletters are all about engaging people. It’s about staying top-of-mind.

But it’s hard to do that when people’s inboxes are clogged with other newsletters competing with yours. You need to find a way to differentiate.

The best advice I can give is to go omnichannel: repurpose your content so that it works for you on as many channels as possible. You went to all the trouble of producing it in the first place, why not let it work for you? Start with just one new channel, and expand from there.

Read on to find out why there is a unique opportunity right now to make your newsletter into a voice newsletter.


1. Email is crowded, voice isn’t.

93% of B2B marketers use email to distribute content. Sure, 99% of people check their email once a day, but that’s a lot of emails showing up in the inbox. You may get someone to open your email one day, and they may not open another until weeks or months later. There has to be a better way to reach people on a more regular basis.

Voice, on the other hand, is a wide open frontier. It’s new, so it hasn’t had the chance to get completely crowded yet. That means there are more niches that need filling—more openings for you to provide better content than anything else out there.

Heck, even the biggest companies can’t seem to figure out how to do voice well enough! Look at Best Buy’s Alexa Skill, for example: With 100 reviews, it has an average rating of 2 stars (out of 5). Ouch.

Yes, you can build something better in this niche, or in plenty of others. All it takes is a little empathy with the people who use it.

There are plenty of great emails clogging inboxes. There is a dire need for great voice experiences that people can use to get the information they want and need.


2. Repurpose your content to do more with less.

All the best digital marketers embrace this core principle: Repurpose your content.

What does it mean? Well, let’s say you produce a YouTube video. You could just put it up on YouTube and wait.

Or, you could split the video up into bite-size pieces and share them on social media.

Then you could extract the audio file and build a podcast audience as well.

Then you could get a transcription done, write up an intro, and publish it as a blog post. And share it in your newsletter.

Then you could hook up Shoutworks, so that your blog post is available on 200+ million Alexa devices as well. Voila, you have a voice newsletter!

See? There are lots of ways to get more mileage out of the same content. Do this consistently, and you will have truly mastered the art of growing an audience online.


3. It’s now ridiculously easy to create with voice.

It wasn’t this easy just a few months ago. That’s partially why not many people have caught on yet—recent advances in technology take time to spread. But you’ve caught on earlier than most. That means the opportunity is even greater for you.

We started Shoutworks because we looked at how expensive (literally thousands of dollars) and time-consuming it was to create an awesome voice experience, and thought there had to be a better way. There are over 4 billion Alexa-ready devices in homes everywhere, and still even the biggest companies are pumping out bad experiences like that Best Buy skill from #1.

So with Shoutworks, we made it so that you can just plug your content into our best-in-market skill templates to create amazing Flash Briefings, Quote of the Day skills, Deal of the Day skills, and more in the click of a button, for a low monthly price.

Plus if you start your Shoutworks free trial today, you’ll also receive $1,050 in signup bonuses – yours to keep.

11 Free WordPress Plugins to Increase Traffic & Conversions On Your Site

11 free plugins to get more traffic and conversions

All websites, blogs, online businesses, and ecommerce stores operate on the same core principles. No matter what kind of site you have, the keys to success are 1) Getting people to your site (driving traffic) and 2) Getting them to take some action (driving conversions). If you stay focused on improving these two things, and apply your energy and problem-solving consistently over time, you cannot fail.

And just because you don’t want to spend any money doesn’t mean you have to settle for worse results.

There are many tools you can use to start driving more traffic and conversions on your site like the pros, without spending a single cent. These are tools everyone needs to begin playing the game of driving traffic and conversions.

Once you’ve got the basics out of the way, it’s time to STAND OUT from the crowd. Your goal is to get attention in an extremely crowded and competitive marketplace. Will you do it by repeating the same things everyone else is doing? Of course not! You need to do something different.

So in this article, you’ll find a collection of free plugins that will help you get up to speed and do things that actually make people take notice and click.


Drive Traffic


1. Yoast SEO

One of the biggest traffic acquisition channels for most blogs is search, so it pays to put some effort into search engine optimization (SEO). Luckily with the Yoast free SEO plugin, there is virtually no work required and you get the best WordPress SEO plugin on the market. You still have to do keyword research and write and publish your posts, but this plugin helps you optimize each article and the site structure so people are more likely to find you when they type your keywords into Google.


2. Easy Social Sharing

If you’re just starting out, your biggest traffic acquisition channel is probably social media. SEO is notoriously competitive, so the easiest way to grow traffic at first is to post your articles wherever your target audience will see them. If you make it easy for them to share, their networks will see your content, and you’ll get even more traffic. Including a simple way for people to share your posts is a great way to enable the kind of viral word-of-mouth growth that is every marketer’s dream.


3. Shoutworks

One way to engage new people is to put out content on completely new channels. Now you can instantly get your content onto 200+ million Amazon Alexa devices, right from WordPress. Set up a “Flash Briefing”, where people can ask Alexa for your latest news and articles. Or give them a “Quote of the Day”, where you share a daily tip to help them achieve something. The good part about Amazon Alexa is that it’s a pretty wide open field—chances are your niche is still unfilled! But at the same time, over 1/3 of American adults own one, so you’re getting lots of solid reach as well.


4. RafflePress

Giveaways are a great way to generate interest and get people to check out what you have to offer. You might think, “But I don’t have the money to give stuff away. This was supposed to be free!” Well, if your site sells products or services, you might just make enough through the traffic you drive from the giveaway itself! Plus, there are other things you can give away that don’t cost you a cent: Give away your expertise, or a service, or round up a bunch of fellow business owners and get each to contribute something. There are many ways to make a giveaway work, and RafflePress’s free version is a great way to set up a giveaway in WordPress.


Get Conversions


5. Holler Box

This one free plugin does a lot: Lightbox popups, slide-ins, sale notifications, top announcement bar, and exit intent popups. Totally free, very customizable, great value for time invested. We love the small side popups because they’re unobtrusive, but still do the job. The exit intent popups can be particularly effective, and Holler Box comes with powerful features that let you set when and who you want to show them. Sale notifications in particular are great: they leverage FOMO to get people to convert.


6. provides that little live chat popup on the bottom right corner of your site. This can really help to engage people who would otherwise leave, and it’s totally free—no feature limitations. It comes with a full backend for your and your team to manage incoming messages, and there’s even a mobile app so you can receive notifications on your phone when someone starts a chat on your website. This is a crucial tool to get you closer to your website visitors than ever.


7. WebinarPress

Run a webinar to engage your audience by offering them the chance to participate live around an irresistible topic. As far as lead magnets go, people love their “cheat sheets” and “white papers”, but webinars have been growing in popularity recently. And for good reason: when you’re watching someone present live, it really humanizes them and allows you to connect. This can be the perfect way to lock in your core fans, and get more people sharing about what they learn from you.


8. Smush

One of the boring essentials of driving traffic is making sure your site doesn’t load so slowly that people abandon it before even reading your content. Smush is a good plugin for increasing your page load time by compressing images on your site. It’s no secret that slow page load times can cut website engagement like crazy, but the good news is it’s fairly easy to fix with this plugin.


9. W3 Total Cache

This is the second essential piece of speeding up your page load time. You don’t need to know all the details—that W3 Total Cache works by storing pieces of your site closer to your user (using what’s called a Content Delivery Network) and storing some pieces in their browser itself—but you should be able to see the difference after you’ve installed this free plugin.


Measure & Improve


10. Simple Page Tester

Here’s a free and easy-to-use A/B testing plugin. The key to sustainably driving more and more traffic and conversions over time is to combine your natural creativity with a scientific approach. That’s where A/B testing comes in. It can help you use real data to make decisions about what to put on your page, what wording to put in your headlines, call to action text, and buttons, and much more.


11. MonsterInsights Lite

This is easily the best plugin to connect your site to Google Analytics. Why connect Google Analytics? So you can tell how much traffic you’re getting to which pages on your site, when, and from who! Once you know more about your existing traffic, you can much more effectively find ways to increase traffic in the future. To give the people what they want, you have to know what they want in the first place. This is an essential tool for everyone serious about driving traffic and conversions.


Get more conversions through voice! Click here to try Shoutworks free, and grow your audience, increase leads, and boost sales through the chatbot in everyone’s living room, Amazon Alexa. In one click!


The Shoutworks Story

Introducing Shoutworks

Shoutworks is the world’s first one-click way to build an audience and drive leads through Amazon Alexa. It’s a WordPress plugin that turns your web content into an Alexa skill in one click, making it easy to recruit 200+ million Alexa devices as your personal chatbots in people’s living rooms, kitchens, and cars.


Cutting-edge techno-magic

Those 200+ million Alexas are now your personal AI robot army. What will you do with them?

The magic isn’t that Shoutworks lets you automatically create and publish an Alexa presence in one click, right from the WordPress admin panel. The magic is that you can use your existing web content combined with a set of skill templates optimized to drive intentful leads through Alexa. No one has ever made it so easy and so worthwhile to create a voice presence.

People are using Shoutworks to broadcast their latest news, inspire people through daily quotes, drive sales through daily deals, improve accessibility and engagement by reading out blog posts, and interact with people directly through Shoutworks’ in-built support features.

By building for Alexa, the US market leader, and WordPress, which powers 35% of the internet, Shoutworks is poised to rapidly accelerate the adoption of voice in our everyday lives.


Helping people take advantage of a big trend

One side effect of the current global pandemic is that many people are spending more time than ever at home with their smart speakers. Shoutworks has hit the market just in time to allow businesses and individuals to take advantage of this trend and engage their audiences interactively, using the over 200 million Alexa devices. That’s not to mention the over 4 billion Alexa-enabled devices, which include smartphones and laptops where the Alexa app can be downloaded.

Now almost anyone can leverage the platform long monopolized by big companies like the BBC, which gets between 1.5 and 2 million engagements per week through voice. You used to have to pay a developer hundreds or thousands of dollars to have a voice presence. Shoutworks changes that.

Shoutworks is about to launch its Free Tier, which means anyone can create their Alexa skill automatically, for free. If you want to go pro for more features, it’s a 30 day free trial then $9.99 / month and $4.99 / month for nonprofits.

Until June 22nd the company is running a new user promotion in which we are offering every new user $1,050 in discounts for popular services like logo design, custom swag, digital marketing help, and more. We know it takes an investment to try something new, but we put this package together so it’s clear that in more ways than one, people can’t afford not to have a voice presence.


Why care about Shoutworks?

Now that anyone can create an Alexa skill automatically straight from WordPress, there are endless possibilities. Here are a few of the implications:

  • Shoutworks is the first time a company other than Amazon has successfully automated the full process of creating and publishing an Alexa skill, no Amazon account sign-in required.
  • It’s official: Over a third of US adults now own a smart speaker.
  • All the big digital marketing experts say voice is one of the defining trends of 2020: Moz, Backlinko, Neil, Eric, and on and on.
  • This could represent a new paradigm in how people interact with the digital world. Imagine if every website was navigable with just your voice—how would the world be different?
  • Have a blog? Alexa can read your articles to people while they’re doing the dishes. 
  • Post inspiring quotes on Twitter? Get Alexa to automatically read your latest tweets as soon as you post them.
  • Have news to share? Create a flash briefing that tells people about it.
  • Got discounts? Share a “deal of the day” to get the word out.
  • There’s even a Support feature that lets people send you an email through Alexa using just their voice.
  • Shoutworks automatically updates your Alexa skill whenever you update your content in WordPress, so you have full control.
  • Shoutworks is running a new user promotion in which they’re offering every new user $1,050 in discounts for popular services like logo design, custom swag, digital marketing help, and more.
  • And much, much more… the possibilities are endless!

The platform has seen a positive initial response, with more than 30 skills published and over 100 in development since its beta launch in the beginning of April, and growing fast.


Who is behind Shoutworks?

Christian, from New York, and Buddhika, from Sri Lanka, met in 2017 in a startup program for international founders in Paris, France, and there started a technical consulting and recruiting company together. After meeting Victor, American technology industry veteran and current Shoutworks chairman, they began to explore the possibilities of voice as a computing interface and haven’t looked back.

Interested in learning more? Shoot us an email at


Give Shoutworks a try completely free!

How the BBC gets 2 million users per week on voice assistants


The BBC has served nearly a billion pieces of content via voice assistants since they launched their presence on Amazon Alexa and Google Home in 2017.

That’s a whole lot of content.

And yes, they are getting 1.5 – 2 million active users per week through these channels as we speak.

When you look at these numbers, it’s no surprise that the BBC is investing heavily in voice. Voice has become the preferred way for millions of people to consume BBC content.

How do they do it?

  1. They reuse content they already have. They’re broadcasting the news, shows, and series that everyone knows and loves in a more convenient medium.
  2. They make it simple. The skills we publish through Shoutworks are designed to be best-in-market out of the box, so our users can get a BBC-like experience without the investment.
  3. They keep it fresh. The key to growing voice engagement is to keep the content up-to-the minute, so people can tune in for the latest from Alexa.

And it’s not just BBC content they’re consuming.

The BBC is huge, and as a voice trailblazer they’ve shown the way. They’ve paid the price for amassing such an audience on these platforms, spending thousands upon thousands to professional voice developers to create their voice experiences.

But here’s something the expensive voice developers don’t want you to know…

Anyone can now create an Alexa skill in about 5 minutes. With Shoutworks, your new skill can use your existing website content, so there’s no extra work involved.

Give it a try for FREE today and you’ll also receive $1,050 in discounts on essential services for your business like graphic design, a virtual assistant, custom swag, and more.

It’s time to take some of the attention the BBC is getting for yourself.